Controversial pillow maker Mike Lindell has gone viral for a promotion many imagine is a nod to neo-Nazi slogans — an accusation he denied to The Submit on Monday, calling it a politically motivated hit job.
“Sleep like a dream with our Commonplace MyPillow for simply $14.88!” reads a promotion advert seen tens of millions of occasions — and shared once more by Lindell Monday even after the backlash.
The sale worth is lower than a 3rd of the pillow’s regular $49.98 — and an amalgam of two pairs of numbers carefully tied to white supremacists and neo-Nazi teams, Newsweek famous.
The quantity 14 is a part of “The 14 Phrases,” a phrase coined by white supremacist David Lane that claims “We should safe the existence of our individuals and a future for white youngsters,” in response to the Anti-Defamation League. The quantity 88, in the meantime, is used to characterize “Heil Hitler” — as H is the eighth letter of the alphabet, the group added.
The accusation rapidly made Lindell and his MyPillow firm go viral — with neo-Nazis and white supremacists cheering the obvious nod and brazenly reposting the advert, Newsweek mentioned.
“You’ve heard of Mein Kampf however have you ever ever learn the sequel, Mein Kampfort,” one particular person tweeted of the disturbing allegations.
Lindell, nevertheless, vehemently denied the allegations when reached by The Submit on Monday — whereas fortunately nonetheless sharing the advert on-line, with out adjustment or clarification.
“I do not know what that is all about,” Lindell maintained, including that the 88 cents is solely a worth level usually utilized by firms like Walmart.
“We’ve performed this many occasions earlier than,” he continued. “It had nothing to do with no matter you guys try to make it out to be.”
Lindell mentioned the allegations are merely one other manner for individuals to assault his firm due to his political opinions — particularly, his plan to safe future elections after his outspoken sharing of conspiracies that the final election was stolen from Donald Trump.
“This complete factor is one other assault on Mike Lindell and MyPillow as a result of I wish to go to paper ballots, hand-counted in our nation,” Lindell mentioned.
“I’ve a plan to do it, to do away with the machines, and that’s what it’s been all about,” he continued. “This final yr, they’ve attacked my firm and myself relentlessly.”
Even when Lindell was not accountable, the worth is a “disturbing wink at Nazis,” in response to Seth Cotlar, a historical past professor at Willamette College in Oregon
“I doubt Lindell is behind this or would even get the reference, however that doesn’t actually matter,” Cotlar wrote on Bluesky.
No matter Lindell’s intent, on-line neo-Nazis cheered his announcement on X — with white supremacist accounts brazenly reposting his advert, Newsweek mentioned.
“Let’s gooo MyPillow!” wrote the proprietor of an account known as RadioWeimar, which has in its bio that “White Revolution is the Solely Resolution.”
One other racist account — this one known as Balkanomic — reposted the advert with the caption, “$14.88? How may you move up such an excellent deal?”
Lindell, a school dropout and former drug addict, constructed his 500-employee, $100 million firm from the bottom up by means of an ad-libbed viral infomercial, Newsweek mentioned.
However his path turned rocky after he pushed Trump’s bogus claims that he really gained the 2020 election — and main retailers subsequently yanked MyPillow off their cabinets due to low demand.
The transfer value Lindell, who additionally runs a right-wing podcast, greater than $100 million.
The ardent Trump supporter and high-strung pillow-maker was additionally compelled to pay $5 million to a pc forensics skilled who proved that President Joe Biden did, the truth is, defeat Trump in 2020.
Lindell had made a public pledge in 2021 that he’d pay the cash to anybody who may achieve this, and a choose ordered him to pay up as soon as he was confirmed incorrect.