Costco shareholders might have overwhelmingly rejected a problem to the corporate’s range, fairness, and inclusion insurance policies on Friday, however the activist buyers main the cost in opposition to the wholesaler membership’s “woke” enterprise practices say the struggle is much from over.
“A board opposing a shareholder proposal is a typical and anticipated a part of the shareholder proposal course of – practically each shareholder proposal, no matter subject, is opposed by each board,” Ethan Peck deputy director for the Nationwide Middle for Public Coverage Analysis’s Free Enterprise Mission (NCPR), informed Fox Information Digital.
The NCPR had made a bid for Costco executives to analyze the dangers the corporate’s enterprise posed to the corporate’s backside line, however the grocery membership chain’s board of administrators unanimously got here out in opposition to their effort.
“We owe our success to the greater than 300,000 workers who serve our members daily. It can be crucial that all of them really feel included and appreciated and that they transmit these values to our clients,” Costco Chairman Hamilton “Tony” James mentioned on the shareholder assembly Friday. Ninety-eight % of Costco’s shareholder voted in opposition to NCPR’s proposal.

Nevertheless, Peck says that setbacks like this are regular, and predicts that Costco might go the best way of Walmart, McDonald’s, Harley-Davidson and different firms that ditched DEI within the midst of President Donald Trump’s historic election win.
“Simply months earlier than Boeing dropped DEI, they opposed our shareholder proposal requesting an audit of their DEI efforts. So Costco doubling-down on DEI within the proxy assertion will not be as significant as has been made out to be,” Peck mentioned.
“There’s nonetheless an honest likelihood that Costco drops DEI by the top of the 12 months,” he added.
Costco is a high-profile holdout from the rising tide of firms rolling again or abandoning their DEI insurance policies, which might embrace taking racial or gender issues into hiring apply and office range trainings.
Costco board member Jeff Raikes, who previously served as CEO of the Invoice & Melinda Gates Basis, has been a vocal supporter of DEI insurance policies, and has written that companies ought to “maximize” their DEI initiatives.

“Assaults on DEI aren’t simply dangerous for enterprise—they damage our economic system. A various workforce drives innovation, expands markets, and fuels development. Let’s deal with constructing a future the place all expertise thrives,” Raikes wrote in a Nov. 2024 submit on X.
President Trump, who has issued government orders banning DEI within the federal authorities, slammed DEI as “discriminatory” and “absolute nonsense” in his Davos speech Thursday.
Costco didn’t instantly reply to a request for remark.